Between creation and manufacture, all the candles are made in the workshops of the Sidi Ghanem showroom. But it is abroad that the raw materials are carefully chosen and brought back. From the city of Grasse, world capital of perfume, for the scents of orange blossom, red amber, wild fig or royal jasmine. From Italy for the pure cotton wicks, which are each straightened by hand, and from the United States for the soy wax or from Egypt for a high quality paraffin wax without black smoke and with optimal fragrance diffusion. Because everything here respects nature and the environment. The materials and products want to be noble, sticking both to the oriental inspirations of yesteryear and to current trends. These are the philosophies which have never left this family of entrepreneurs and which have made them successful.

Originally in 2003, Saïda Kadiri entered the profession out of passion creating exclusive models of candles and candle jars with countless shapes and colors. Two years later, her son, Omar Benabberrazik, trained in marketing, decides to join her and develops the concept. Saïda, still in charge of design, imagines her new prototypes which, once finalized, are submitted to the rest of the team. As in family reunions, each decision is made after consultation. Communication, export, marketing, care of design, products and materials, all work together to develop each of the strategies for each of the brand’s new products.