Rhythm: none of the things that are discovered or the route that lead to them must be concealed. On the contrary, they must be showcased, in every sense, while preserving the uniqueness that allows Kristalia to be instinctively able to understand what the company can identify with now, which new environments and languages should be explored and which should not.

Everything else must be removed, moving towards a minimalism that leaves only the essentials, to be, make and even to communicate a value that is the heart and form of the product. This is part of the makeup of a company that chooses to travel light so that it can be more versatile, contemporary, useful and open.

On the subject of the company’s makeup, Kristalia will always talk about its roots – on a large scale about Italy, on a smaller one about Pordenone – as a lover would. Meaning: roots, the district, the unparalleled network of sub-contractors, project culture, nature, time. Rhythm: a generous company headquarters that actually produces a GDP made up of beauty, energy, amusement, meetings, concerts and events and delivers these to the community in exchange for the things the territory gives back to the company in terms of value and of a heritage that is not always immediately tangible.

There are also advantages within the company, within the group, for all those working in a context where there are almost no appreciable hierarchies. It’s no coincidence that you never hear anyone mention the word boss or the name of some other company VIP in Kristalia, that there are none of the front men we are normally used to seeing in traditional design companies. Kristalia is a plural noun.