Scandinavian design heritage
We wish to continue the Scandinavian design heritage. Not by dwelling in history and tradition for the sake of it but use it as a source of inspiration and by refining and developing this unique design heritage.

Innovative approach
We do not wish to follow any ones footsteps, but walk our own. Our program should signify a new and innovative approach to product design within its category.

Distinct quality
We wish to create products in a distinct quality – worthy to our proud history and tradition. Our products should not be compromised in terms of quality whether in aesthetic quality, functional quality or physical quality.

Tickle the design gene
The products we make should tickle the design gene, it should be interesting and appealing and give the user added value.